Why do Remarketing
Remarketing is a relatively new concept that not many business either know about or even implement. In basic terms, remarketing is promoting your business on other websites and platforms, to people who have once visited your site. You can display banners to people who visited a specific page, maybe an offer, and they didn’t sign up or buy, buy giving them a particular offer or incentive if they come back an buy from you now. You can place advertising in front of those who came to your site previously, on other sites, as a way of simply reminding them of your business. Whatever you want to do by way of remarketing your business to past visitors, is not only up to you, but the options are vast.
Some Statistics Concerning Remarketing
Website visitors who are remarketed with display ads are more likely to convert by 70% – Source
The click-through rate (CTR) of a retargeting ads is 10 times higher than the CTR of a typical display ad. – Source
Compared to other placement strategies, remarketing generated the highest lift in business name searches by 1,046%. – Source
While retail remains at the top of the verticals that use retargeting at 27%, more and more industries are incorporating the strategy. – Source
Where Can You Carry Out Remarketing?
There are a number of different ways in which you can carry out remarketing to help you keep marketing your company to potential customers. Here are the main ones.
You do need to have a Google AdWords account, although you don’t need to be running AdWords to carry out remarketing through the Adwords network. You simply set an account up and get your ads approved and have them running to visitors to your site.
Remarketing through Adwords means that your advert gets displayed on both the display network and the search network and enables your adverts to show up in search results and other websites.
You can set it up so that your remarketing campaigns get generated across various social media platforms such as Facebook, Twitter and Instagram.
If you have videos on YouTube promoting your business, you can set up remarketing through in-stream adverts- which are adverts that appear before a person watches a video, or in-display adverts – which are adverts that show up when a person is searching for a video.
Important to Note When Remarketing
One of the major errors that people make when running a remarketing campaign, is they don’t set up the pixels needed on their website to trigger the remarketing campaigns, correctly. It is best to take your time and ensure you have this set up exactly how it should be. If you use a quality remarketing company to run your ads, they will tell you if your pixel is set up correctly or not.
Alternatively, you can speak to us concerning remarketing and we will help you run highly effective campaigns.