Technical SEO For Your Business
Some say that SEO is becoming more complicated when the reality is it is becoming more sophisticated. Google is continuously developing and enhancing its algorithms. The way they view the various forms of data on the internet is constantly evolving too. It is becoming more and more essential to ensure that all your online properties, especially your website, are set up to incorporate the technical aspects of search engine optimization, that is now needed.
Our technical SEO service provides a mix of insight and solution to the functional needs of any site. Through the various offerings we provide, we can boost the overall performance of a website through improved functionality and rankings.
These technical services can are part of our ongoing monthly SEO services, or they can be purchased as individual one-off work as and when you want. However you incorporate them into your site; their importance can not be overlooked.
Within our fully detailed site audit, we analyze and report on three key factors:
Tech & Meta
We look at and report back on the technical and meta structure of each page, addressing issues such as the response time of each page; the page attributes, and the optimization of each page, all inline with Google’s guidelines.
With regards to the structure of your site, we review and report on the internal linking structure of your website, the most frequent anchor text structure of the links, and page-level statistics to gauge the overall performance of your site.
We will audit the content of your website to see where there is duplicate content and what needs changing. The text quality of each page, whether it has too much or not enough content, along with the frequency of keywords used which will affect the performance of your pages.
Google Penalty Recovery
Google can hit a website with a penalty for several reasons, as we outlined in a recent post on Google penalties. A penalty can be for a simple and innocent mistake or malicious and obvious manipulation factors. Whatever the reason, you will see an immediate drop off in traffic to your website, and your rankings will decrease. Whatever the issue we know how to recover sites from a Google Penalty that will enable you to gain your visitors back, increase your rankings, and improve your overall online reputation.
Page Speed & Loading
How fast or slow your website a website page loads, has a massive effect on some things:
1 whether or not a person stays on the page – too slow and they will click off
2 whether Google ranks your page – page speed and loading time is now a ranking factor!
Plus Google now carries out what is known as ‘mobile indexing first’ which means Google now uses the mobile version of your website and the content for indexing within the ranking results. If your mobile version of your website is slow in loading, because of various factors, then you are not going to rank well.
We can carry out a full in-depth website & page speed audit to ascertain the quality of your sites overall performance.
If you want an idea of how well your site is doing, check out Google’s page speed test widget and get an idea of how well, or poorly, your site is performing, especially your mobile version.