What Are The Benefits of Paid Advertising:
Pioneer businessman John Wanamaker is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Well with PPC that is not the case, because the main benefit of using paid adverts is that everything is completely measurable. You are able to see which adverts have been working, for what phrases, at what times and for what cost. You can literally measure every last penny or cent you spend.
Through metrics and analytics, you can see who exactly is looking for your product/service. Where they live, when they search online, what terms they use to find you, and this all helps to specifically target your ads to only those people who want to buy from you.
The main benefit is that you only pay for your advert appearing in the search results, when and only when a person clicks on your advert. And you get to set your budget every month as to how many ‘clicks’ you want to pay for.
Summary of Paid Advertising With Google AdWords
Google Adwords is very powerful at getting what you have to offer, in front of the people who are looking for what you have to offer. It really is targeted marketing at its best. You do need to have a good budget every month for it to be effective, but by working effectively you can maximise your ad spend for the best results
Love it or loathe it, Facebook is the world’s biggest social network with over 1.2 billion users, with more than 62% of them logging in on a daily basis. On average Facebook users spend just under an hour a day on the platform, yet despite the use and interaction from potential customers, only 45% of business think that marketing on Facebook is useful.
We believe that last statistic is due possibly to the fact businesses don’t know how to market on Facebook efficiently.
There are two different ways in which you can market to potential clients, and increase awareness with existing customers, and that is through business pages and adverts. Furthermore, you can combine your use of both to gain a more effective reach to your potential client base.
HOW YOU CAN MANAGE YOUR FACEBOOK MARKETING
Depending on what you want to achieve through using Facebook, you can manage your Facebook marketing two ways.
There are currently over 60 million businesses worldwide using Facebook to promote themselves, and If you don’t have a business page, you can easily create one. Your business will fall into one of the following six categories:
1. Local Business or Place
2. Company, Organization or Institution
3. Brand or Product
4. Artist, Band or Public Figure
6. Cause or Community
You will create your page for you within the relevant category, brand it and complete all the various sections so that your page is fully ready for marketing.
Going forward, you can then begin to build your audience and interactions for the building up of your brand through advertising by way of post boosts. If you need a Facebook page creating, speak to us about cost.
Facebook advertising is an excellent tool for reaching your specific target audience. It is one of the most underused aspects of Facebook, as many businesses don’t appreciate the marketing reach obtained through the advertising platform.
With Facebook advertising, you will find and target your specific audience, from age, gender, location, interests, which will then enable you to know the estimated target audience size for your ads and the budget spend involved.
You will take care of all the creative design requirements for your adverts, ensuring interaction with your selected audience, depending on your ad spend.And finally, you will be provided with detailed analytics and reports outlining the individual progress of your campaigns and the return on investment.
Statistics About PPC Advertising
64.6% of people click on Google ads when they are looking to buy an item online.
The average clickthrough rate in AdWords across all industries is 1.91% for search and 0.35% for display.
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network
PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
Search ads can increase brand awareness by 80%. (Google)
Display advertising has proven to increase traffic to websites by 300%. (Visually)
39% of users like or follow a Facebook page to receive a special offer. (Source)
One-third (32%) of Facebook users engage with brands regularly. (Source)
5 billion comments are left on Facebook pages monthly. (Source)
74% of people say they use Facebook for professional purposes. (Source)