Local SEO

Our Local SEO Process is Guaranteed To Get You Ranking In Your Local Market

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Our Local SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Project Discovery

The first step in successfully growing your local business online, is for us to understand exactly what it is you want to achieve. We do this through our online discovery form. In that form we will ask you to tell us:

  • Project brief: Your business information & online goals
  • Keyword research: Potential local target keyword phrases you want to go after.
  • Market audit: The local target market and ideal customer you are looking for.
  • Competitive analysis: Who your main competitors are.
  • And a few other questions.

Project Discovery

Strategy Proposal

Once we have learnt your online goals, keywords, and target market, we will then present a detailed proposal of the work we would carry out for you. This will include:

  • Campaign Goals & Deliverable’s:
  • Website Architecture & Current Performance:
  • Keyword Analysis including potential traffic volume and current rankings:
  • Time Frame & Costs:

Strategy Proposal

On-site Optimization

Effective and successful local ranking improvement starts with on-site seo. Getting this set up correctly, has a massive effect on the way your website performs with in the local search results. We do not change the actual content on your site, we simply structure the following correctly:

  • URL structure.
  • Title Tags.
  • Header Tags.
  • Meta Descriptions.
  • Keywords in content.

On-site Optimization

Content Creation

To increase your local rankings and drive relevant traffic to your site, we carry out content creation for your business and niche that all links back to your site to increase local authority, brand awareness, and of course, traffic. This includes:

  • Social Profiles: This is the building of your brand across up to 300 different sites, which helps generate site authority, interest and traffic
  • Local Citations:Citations help your local business have a great effect on local search engine rankings, such as getting your business to appear in Google Maps at the top of the search results.
  • Blog & Guest Post Outreach: We work with niche relevant authority blogs to to produce quality articles and information about your business/niche to drive traffic.
  • Other methods of content creation relevant to your business.

Content Creation

Analysis and Reporting

When businessman John Wanamaker said in the early 20th Century “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right. But thanks to analytics and effective reporting, you can see exactly what digital marketing you are doing, works. We will provide monthly reports that cover in detail the following and more:

  • Site Traffic: Volume of traffic, where traffic is from etc.
  • Visitor Behaviour: Pages visited, links clicked,page conversion goals etc.
  • Plus loads more. What analysis is provided is dependent on what you want to know!

Analysis and Reporting

Why Consider Local SEO

What makes Local SEO important for local businesses?

The main factor that makes local SEO different from mainstream SEO services is the fact it focuses solely on businesses who want to increase their digital presence locally.There are certain terms and phrases that related to businesses that the search engines have allocated as relevant for local terms. It used to be the case that if you were looking for a business in your town, you would search for the business type and include the name of your town in your search – for example, Plumber in London, or Heating Engineer in New York. But now thanks to the search engines putting greater emphasis on local search, and the fact they can tell from your IP address or your mobile phone geotag where you are located exactly, by simply typing in the relevant keyword phrase, the results you get back will be local results.

There are a number of key elements to local SEO that are carried out, that we wouldn’t do if a website is wanting to rank nationally or internationally. This work is incorporated into our main SEO strategy and goes a long way to help your website improve its local listings within the search engine results.

Local SEO is all about getting your business found online within your local area. But why is it important that a local business should specifically focus on optimising their online presence with local seo?

Well the following statistics from Hubspot show that carrying out effective SEO on your web presence if you are a local business, is certainly worthwhile.

72% Consumers who did a local search visited a store within 5 miles
30% Mobile searches related to a location
28% Searches for something nearby that result in a purchase
50%Percentage of local searches on mobile that result in visit to store within one day
78% Percentage of local searches on mobile that result in offline purchases

Components of Local SEO

Get your website ranked in the local search with our effective strategies.

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Website Analysis:

We run a full detailed analysis of your site to see how it is structured and set up to perform in the local search results.

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Competitor Analysis

We analyse your top 3-5 local competitors who out perform you to see exactly what they do and how we can pass them in the local listings.

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Backlink Analysis:

We look at your existing backlinks to see which ones help your site rank locally and which ones restrict its performance in the local search.

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Analytics Setup

We will set up and structure Google Analytics to help capture all relevant data to improve your sites performance.

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Google Search Console Set Up

This free tool from Google is often underutilised and is a great way of gaining insights into your website activity.

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Mobile Compatibility

As more local searches are being carried out on mobile devices, we will analyse your site to see if it meets the requirements for being mobile friendly and showing up in the local mobile search results.

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Schema Markup Analysis

Schema Markup is a semantic vocabulary of tags improve the way search engines read and represent your web pages within the search results

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Page Speed

The page speed of your website is a signal used to rank a website. The slower the speed, the lower you will be in the rankings. We will report on your sites overall speed.

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On Page Optimisation

Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO.

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Social Profiles

We will create 100 plus social profile links from sites that carry authority on the internet.

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Local Citations

Citations help your local business have a great effect on local search engine rankings, such as getting your business to appear in Google Maps at the top of the search results.

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Google My Business Set up/ Management

A Google My Business account enables you increase brand awareness and provide valuable insight about your business that Google loves

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Bing Places Set up/Management

Same as Google My Business but on Bing

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Quality Over Quantity

It is not the number of links you have that ranks your site, but the quality. We only ever produce quality links that the search engines love.

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Generating links from one source type like blogs or directories only, is damaging to your site. We diversify our link building to provide variety.

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Natural Link building

The search engines love nothing more than seeing links built naturally. This means we do not use software to create links, but we do it manually and over time, something that is loved by Google.

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Monthly Reporting

Whatever level of service you have, we will produce for you a detailed report showing the results in rankings and traffic from the work we have carried out.

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Phone & Email Support

We are happy for you to call or email at anytime during business hours, no matter what level of service you have bought.