While everything else stops to run in a proper manner, or when you have to do it, tweaking your keyword lists is similar to that of your regular car maintenance.
Your content ranks higher in the major search engine while you regular keep on evaluating and optimizing your lists on a regular basis.
It is not always a straightforward process when it comes to keyword optimization.
Your old bag of keyword tricks becomes less and less effective with Google’s Algorithm which grows more sophisticated constantly.
For any successful content marketing strategy which is facing a lot more nuanced scenario, keyword optimization is an essential part.
On the basis of Google’s changes and user habits, the best practices changes from year to year.
To invite in more visitors, this list is going to help you to keep your content among the top most results.
1. Mapping your Keywords to the Buying Journey
As everyone needs to do an extensive research in relation to any niche, it is not the cup of tea for every potential customer to commence their journey with the exact product which they want in mind.
Matching to the interests of the content on your website, your keywords should be targeting everyone.
To the appropriate page, make sure to map their stage of the buying journey.
Stage of Awareness: What type of product/service satisfies their needs or what is the solution to their problem is on what the customers in the stage of awareness are trying to pinpoint at.
Consumers will use the general terms such as “air conditioning repair” or “air conditioning Sydney”, for this type of search.
You should create pages that answer common questions related to your offerings and simply inform the reader as opposed to selling something while mapping your keywords to this stage.
Stage of Consideration: Evaluating the options in the stage of consideration, your audience is already looking for a specific solution. It is the right time to grow trust and convince your potential prospects that your solution is one of the best.
Focus your keyword selection on the value of your solution to attract these types of buyers.
Stage of Decision: Your customers have direct commercial intent in this stage.You should use keywords like “buy”, “order”, “demo”, and so on. It is then up to your content to convert that prospect to a new customer.
2. Build your lists using a Keyword Optimization Checklist
It can be simply overwhelming by keeping track of every aspect of keyword optimization.
From subheadings to Meta titles, every section of your website should be taken into account. Having a checklist is thereby important.
It makes your job a lot more easily having a structured workflow. You should follow a plan while you are working on your keyword list is what the reason would be.
The following are the ways to get you started and by creating your own workflow:
- By segmenting your webpages into groups based on topic and conversion rate, prioritizing your efforts and categorizing your keywords.
- Through the targeted key phrases, search volumes, and difficulty score aligning your top pages or group of pages.
- Based on the top keywords, creating a list of long-tail variations.
- To discover the search terms which your web users are actually interested in, enabling Site Search in Google Analytics.
- With geo-modifiers gathering the keywords
- To discover some overlooked keywords running a competitive analysis.
- Creating new web pages for your website and aligning your newly discovered keywords with your existing pages.
3. Paying special attention to the Mobile Keywords
For searching across every platform, people usually do not use the same queries.
Depending on the device the user is searching from, the most popular keywords can alter.
The queries tend to either be shorter due to the less comfortable keyboard or much longer because of the voice search specifically on mobile.
While optimizing for smartphone and tablet users, you need to make sure that you take both the versions into account.
Location is a huge component of mobile searches which is another important aspect to note.
According to Google, 94 percent of user search for location-based info as a matter of fact.
You should be paying special attention to keywords like “near me” and “nearby” is what it means if you have a brick-and-mortar location.
To make sure that your company shows up when the users look for businesses in your niche, optimize your Google My Business page and make sure your NAP information is accurate.
4. Conducting a Keyword Audit
It really never hurts to bring in a third party to check your work even if you used a checklist to come up with new keywords.
This is when the online SEO auditing tools like Woorank and SEO Site Checkup plays its role.
Your on-page SEO, off-page SEO, and even your website’s mobile usability are checked through these tools.
The issues with broken links and defective webpages are also identified by most of them. To improve the visibility of your site and ranking, many SEO audit tools gives proper recommendations.
On the older content which is still ranking for a solid number of keywords but which might need an update to perform better, you can also conduct audits periodically.
To rediscover the old hidden gems and getting them to drive better traffic this is a great way. It does not mean that it is completely useless just because the content is a bit older.
5. Focusing on Keyword Trends
If you really know how to leverage it, a trend can lead to a big boost in traffic.
The competition is less compared to more general keywords if you get on board ahead of time.
These trending words of the day can be identified with the help of keyword research tools such as Soovle.
Add them to your list if any of them are relevant to your niche. To make sure that your previously trending keywords do not pile up, do not forget to clean up the list every once in a while.
While you are waiting for your long-term content to take off, this strategy can give you a short-term boost.
To discover seasonal trends and come up with fresh keyword ideas, Google Correlate is one of the best ways.
To the search query which you provide, this lesser-known tool reveals keywords with similar time-based or regional search patterns.
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- As a note – keyword optimisation is part of the seo services that we provide here at NTA Digital.