Our SEO Process is Guaranteed To Get You Quality Results – The Only Benchmark For Success Online.
Every business today, regardless of its size, needs to ensure they have an effective web presence that builds brand awareness with potential clients and the best way to do that is through Search Engine Optimisation (SEO).
With over 80% of people searching online for businesses, quality SEO gets your website higher in the search engine rankings, and as a result, your website is found by more people searching for businesses like yours.
Why you Should Consider Us As Your SEO Services Agency
To have your website ranking high and generating more traffic for your site, you need a search engine optimization agency that provides both professional and quality work. That is what you will only ever get from us.
The work that is carried out by us provides you with the best fundamentals to get your website ranking high.
SEO is a long term project and requires a strong working relationship between us. Once you are happy with what work needs to be done, the project work will start and you will be kept informed on a monthly basis.
We are a results driven agency, after all SEO is all about results. If we don’t get the right results for you, why should you continue to use our services?
It is important to state that you will be given an estimated time frame in which results can be expected, as Google is regularly updating their ranking algorithm, and therefore the results that clients have obtained yesterday, is not a guarantee the same time frame etc will be obtained tomorrow.
We Follow Industry Standard Best Practices
That means we only do what Google, the number one search engine, wants to see in healthy and effective optimisation. We do not outsource our work, we manage everything in house, and we certainly do not carry out any practices that will in anyway damage your site. Everything we do is transparent and open for questioning, we keep nothing from you.
Our SEO Process
Our 5 step SEO process ensures that your business gets the most out of our services.
The first step in successfully growing your business online, is for us to understand exactly what it is you want to achieve. We do this through our online discovery form. In that form we will ask you to tell us:
- Project brief: Your business information & online goals
- Keyword research: Potential target keyword phrases you want to go after.
- Market audit: The target market and ideal customer you are looking for.
- Competitive analysis: Who your main competitors are.
- And a few other questions.
Once we have learnt your online goals, keywords, and target market, we will then present a detailed proposal of the work we would carry out for you. This will include:
- Campaign Goals & Deliverable’s:
- Website Architecture & Current Performance:
- Keyword Analysis including potential traffic volume and current rankings:
- Time Frame & Costs:
Effective and successful ranking improvement starts with on-site optimization. Getting this set up correctly, has a massive effect on the way your website performs with in the search results. We do not change the actual content on your site, we simply structure the following correctly:
- URL structure.
- Title Tags.
- Header Tags.
- Meta Descriptions.
- Keywords in content
To increase your rankings and drive traffic to your site, we carry out relevant content creation for your business and niche that all links back to your site to increase authority, brand awareness, and of course, traffic. This includes:
- Social Profiles: This is the building of your brand across up to 300 different sites, which helps generate site authority, interest and traffic
- Blog & Guest Post Outreach: We work with niche relevant authority blogs to to produce quality articles and information about your business/niche to drive traffic.
- Other methods of content creation relevant to your business.
When businessman John Wanamaker said in the early 20th Century “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right. But thanks to analytics and effective reporting, you can see exactly what digital marketing you are doing, works. We will provide monthly reports that cover in detail the following and more:
- Site Traffic: Volume of traffic, where traffic is from etc.
- Visitor Behaviour: Pages visited, links clicked,page conversion goals etc.
- Plus loads more. What analysis is provided is dependent on what you want to know!
Services We Provide Under SEO
There are a number of different services we offer. Which one is suitable for you, is dependent upon your goals online.
Components Of Our SEO Work
There are a number of key components that we carry out as part of our SEO work. Not every component will be relevant to the work we carry out for you on your site, inline with your digital marketing goals. Each component can also be purchased as one off jobs is you wish, or added to your monthly SEO as and when your marketing strategy changes.
We run a full detailed analysis of your site to see how it is structured and set up.
We analyse your top 3-5 competitors who out perform you to see exactly what they do and how they do it.
We look at your existing backlinks to see which ones help your site and which ones harm its performance.
We will set up and structure Google Analytics to help capture all relevant data to improve your sites performance.
Setting up goal tracking for various activities on your site is a great way of knowing how to market to your visitors.
Google Search Console Set Up
This free tool from Google is often underutilised and is a great way of gaining insights into your website activity.
Schema Markup Analysis & Creation
Schema Markup is a semantic vocabulary of tags improve the way search engines read and represent your web pages within the search results. We make sure yours is structured correctly, or even create a Markup if you currently don’t have one.
The page speed of your website is a signal used to rank a website. The slower the speed, the lower you will be in the rankings. We will report on your sites overall speed and make suggestions for improvements, or carry out the work for you.
On Page Optimisation
Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO. We analyse every page on your site to make sure they rank for the keywords that will drive traffic to your site.
Your business profile online is what effects your brand awareness and reputation. We will either clean up and improve your existing profiles, if need be, or we will create new ones.
There are over 300 social profile sites that carry authority on the internet, and having a link from those properties to your website, will have a great effect.
Google My Business Set up/ Management
A Google My Business account enables you increase brand awareness and provide valuable insight about your business that Google loves.
Bing Places Set up/Management
Same as Google My Business but on Bing Local.
Blog Post Creation
A blog can be a good tool for educating and informing your customers about your business, products and industry. We will research relevant subject matters for you and write the post for submission to your site.
Blog Post Upload & Optimisation
We will upload your posts to your blog and set them up so that they are optimised for the search results and you get readers.
You Tube Account Set Up
We will carry out a full analysis of your channel if you have one and make the necessary changes to help improve visibility
Video Upload & Optimisation
We will set all your videos up correctly with the appropriate data so that YouTube see them as videos of value and rank them in their search.
Video Creation Upload & Optimisation
We can if need be create HD videos (with or without a professional voice over) that provide relevant information about your business, your offerings, or a particular product or service.
Links pointing to your site from other sites, is still the number one factor for effective rankings within the search results, and so link building needs to be done in line with Google’s standards.
Quality Over Quantity
It is not the number of links you have that ranks your site, but the quality. We only ever produce quality links that the search engines love.
Generating links from one source type like blogs or directories only, is damaging to your site. We diversify our link building to provide variety.
Natural Link building
The search engines love nothing more than seeing links built naturally. This means we do not use software to create links, but we do it manually and over time, something that is loved by Google.
Whatever level of service you have, we will produce for you a detailed report showing the results in rankings and traffic from the work we have carried out.
Phone & Email Support
We are happy for you to call or email at anytime during business hours, no matter what level of service you have bought.
Some clients like to have a monthly meeting via Skype or in the office. Dependent upon the level of service you have, and your office location, these are available to you.
Contact Us Today To Discuss Your Search Engine Optimisation
Why Not call us and start the conversation concerning which of our services best suites you and what you want to do online. You can call us in the UK on 01233 -280971 or if you are in the USA, on 800-905-5256 or go to our contact page and fill out our contact form and we will call you.