Financial Services SEO

In SEO – It’s Results That Matter

Are you a Financial Advisor who spends time trying to generate leads through seminars, cold calling, and other methods? Methods that take up valuable time. Or maybe even take you away from your family?

Imagine crushing your business goals and still having the time you want to spend with those who matter most to you!  What would it mean for you, if you knew you could have a predictable stream of new clients, looking for you every month?

Did you know that last month there were over 1000 people actively looking online, in your area, for a local Advisor to help them with their financial matters? 

We knew! How did we know? Because Google told us themselves, through their analytics software.

Covid-19 Has Killed The Seminar

If you are a Financial Advisor, then undoubtedly, you have used outbound marketing methods such as seminars to generate enquiries and sales. But with Covid-19 affecting where and with whom we can meet, seminars as a means of lead generation are now dead. So what is the alternative for lead generation?

Search Engine Optimization, or SEO as it is commonly referred to, is the best and most cost-effective way to generate enquiries for your financial advisory. SEO is about getting your website at the top of the search result queries carried out by people looking for businesses like yours. 

Depending on where you are geographically based, you can expect anything from a few hundred searches online for financial advisors, to thousands of searches a month.  

For example, according to Google, the number of searches carried out by people monthly, in and around the town of Fredericksburg, Virginia is 490 a month. 490 searches carried out by people looking for a financial advisor, financial planning, retirement planning, investment companies, and so on. 

search volume for financial advisors keywords in Fredericksburg VA

Now if you live in a large metropolitan area like Chicago, those search volumes are going to be very different. According to Google, just the top ten phrases used by people to find a financial services company is over 5,000 a month. 

search volume for financial advisors keywords in Chicago

Whether it is 490 searches a month, or over 5,000 a month, and anything in-between, your website needs to be on page one. You are not going to be seeing any of those searches landing on your website. We all know from our own experience searching online that it is infrequent we go past page one of the results. Research carried out by leading independent internet marketing company AWR, shows that within the financial services sector, those websites in the first position get 31.43% of the traffic. Those in second place get 13.48%, and those in third, 7.99%.

click trough rates for page one ranking for financial services companies

In other words, if you are not on page one if you are not in the top three, hardly anyone is coming to your site.

Firms that truly harness the power of finance SEO,  capture between 7.99-31.43% of those prospects, according to research by Google. Imagine knowing that next month you could have 50-100 people with investable assets, reaching out to you for help! 

Quality SEO gets warm potential clients to come to you, rather than you spending time and energy trying to find potential clients. 

 And HubSpot states that an average of 14.6% close rate is achieved from SEO leads, compared to a 1.7% close leads from outbound leads. 

 

You don’t have to leave the cutting edge Financial SEO strategies to the big national companies.Happy young couple discussing with a financial agent their new investment 

You can dominate your local market yourself. We want to help firms like yours, increase brand awareness, and generate inbound leads.  We will target people who are deliberately looking online, for someone to help them with their financial matters, to come to your business. 

We are not an SEO agency hoping to sign up every financial advisor in your area.  Our solutions are so effective that we will only work with a tiny select group of firms in each geographical location. Maybe even only work with just one firm.

So we are looking to partner with the right person – one who has high integrity and loves helping clients in need. Who has a strong desire for predictable growth and wants to be the dominant brand in their local market. 

Is that you?

If you want to give yourself a competitive advantage, grow your business and take control of the client prospects you generate, then speak to us today.  You can find out more, by requesting we call you to discuss further, by using the form at the bottom of the page.

 

OUR SEO AGENCY CASE STUDIES
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Increase In Terms Ranking #1 on Google
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Average Increase In Traffic
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Increase in Sales Leads month on month

NTA SEO

We are dedicated to providing the very best in SEO agency services for Financial Advisors . 

WHAT TO EXPECT FROM OUR FINANCE SEO AGENCY

WE ARE YOUR PARTNERS

We don’t see ourselves as a simple SEO agency, but an extension to your business. Your success online is our success, and so we view ourselves as your search engine optimization department.

REGULAR COMMUNICATION

We will send you monthly reports to show you how each campaign and activity is progressing and the results obtained. In addition, we will speak to you as often as you like, daily if you want

QUALITY WORK

We do not believe in having our clients tied in to long term contracts. Results matter, and if we are not getting you the results, why keep using us?

HASSLE FREE CONTRACTS

Because everything is done in-house by our team, we do not outsource work to other agencies overseas to keep our cost down, the service we will provide is of the best quality

INCREASED REVENUE

Our aim is to see you increase your revenue, through your website getting more quality traffic and better quality inquiries. SEO should be an investment, not a cost.

Why You Should Consider Financial SEO Services

Search Engine Optimization For Financial Services

Why would you continue to use methods for generating leads and business, that take up so much of your energy and time, when you can use the power of the internet and search engine optimization to get your financial practice found ahead of your competition.

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of people click on natural results rather than ads
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of people never go past page one of search results
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of Google searches are done via mobile devices
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of Google searches are for local businesses

These are just a few of the important statistics that show the need for businesses to have high quality and effective search engine optimization (SEO) carried out on their website.  

Unless you are optimizing your website effectively, whether from a marketing point of view, or within the search results, we can guarantee that you are leaving valuable revenue on the table. 

There is one statistic we didn’t include in the list above, because we wanted to emphasize it separately.

93% of online experiences begin with a search engine

What does that stat mean? It means that whenever anyone is looking for a business, a new product, service or help with anything, especially in this case, their finances, they start their search with a search engine. They don’t go to Facebook. They are not crawling Twitter. They go to Google, even to Bing, and yes still people use Yahoo. To find the product or service that will help them with their needs. And if they are not finding you, they are finding your competition.

Why Use Us For Your Financial Services SEO?

There are two main reasons why you should consider us as the company to increase your business listing rankings within the search results.

We Know The Financial Services Industry

We have worked within the financial sector for over 20 years, as advisors and consultants, so we know the industry extremely well. This enables us to provide the very best service as we understand all that is involved in running a succesfull and profitable financial services practice.

We Know What The Search Engines Want 

As well as working with the finance sector, we have also been marketing online since 1998. We know exactly what the search engines are looking for when it comes to performing to a high standard. We also test and research regularly to keep our methods fresh and up to date.

What We Do

We offer a lot of things when it comes to doing SEO for you.  Let’s give you an overview of what we do .

  • We take a look at the existing rankings of your site and see what we need to do to get power to it.
  • We scrutinise your  competition to see what they’re doing and what we need to do to overtake them in the search results.
  • Carry out any internal repair and restructuring that your website may need to ensure it is compliant with any major Google updates
  • Make any required changes to the code of individual pages so they are indexing within the search results properly (being seen by the search engines).
  • Carry out testing on various browsers, checks to see if there are any penalties in place, and perform load speed tests to get your site running at the fastest level possible.
  • Ensure your website security (https) is up to date so your website is fully protected. 
  • Optimise your individual pages for relevant keywords that contain buyer intent, and generate maximum traffic for highest ROI
  • Create powerful, quality, and relevant links that point to your website. These will be for the terms and phrases people are using to find businesses like yours, so you dominate them.
  • Check to see how well your business is seen online, improve, update or edit your various listings, plus we add a lot more to build brand awareness everywhere.
  • Ensure your site is mobile friendly so it shows up in mobile search results.
  • Track and monitor traffic that comes to your pages.
  • Become administrators of  your Google Search Console so we can make the relevant updates Google suggests. 
  • Manage your Google My Business listing with regular post submissions and updates.
Local SEO map
  • Help you improve the content on your site for better customer conversions
  • Create additional content where needed, such as blog posts, articles for authority sites that make you stand out as the guru – These help increase not only the rankings with the search engines, but also help you be seen as the pre-eminent company in your field.
  • Monitor website interactions, phone calls and any conversions. This helps us to know which parts of your site are performing better than others.
  • Finally, we will send you a monthly report showing you the results of our work, allowing you to can see what we are doing to get your business listed high within Page 1 of the search results, and generate more business for you.
  • AND A WHOLE LOT MORE…

What Will SEO Cost Me?

ROI on your SEO

So you may be thinking, ‘I’m interested in having my business gain better rankings and ultimately more leads and enquiries, but what is this all going to cost?’

The answer to that is simple, that is up to you!

SEO is not a product that you buy off the shelf. Because the work involved is not the same for everyone, and not everyone wants the same work.

You may be a small local financial consultancy who wants to build brand awareness on line, not looking for anything too in-depth. You may be a company launching a new service and need mass exposure. You may want to dominate your marketplace and need a lot of power to beat the competition, to get to the top.

Buying SEO is like buying a car. What do you want the car for? Large family use? Compact for town? Off road? Speed, style, and elegance? If you are looking for a car that will perform like a Ferrari, you are not going to buy a Mini van.

What we provide is an investment that returns more than you paid for it, so the cost over time is actually nothing!

LET US SHOW YOU HOW!

What To Consider When Working Out The Cost & Value

There are a number of key factors when it comes to thinking about what you want to invest in SEO and the cost implications. Here is what you need to consider:

  • Where does your website currently stand in comparison to your competition?
  • Are you looking to compete against bigger companies?
  • What is the size of your target market? Is it small, exclusive, regional, or larger?
  • What is the value of a new customer/client to you, and what would be the budget to acquire more?

The final thing you will want to consider is how you view your business. If you believe that what you offer is the best in the marketplace then you will want the best SEO agency to help you be seen as the best.

We care about your success, that’s what makes us good at what we do. The harder we work on your seo, the better the results you get, and that will makes us all very happy. 

Get Started Now With Your SEO

So What Are You Waiting For? Get Your Business In Front Of People Who Are Looking For What You Offer

Request A Call To Discuss Your Options