SEO Finance

Our SEO Process is Guaranteed To Get Financial Consultant Quality Results – The Only Benchmark For Success Online.

Every financial services business today, regardless of its size, needs to ensure they have an effective web presence that builds brand awareness with potential clients and the best way to do that is through Search Engine Optimisation (SEO).

With over 80% of people searching online for businesses, quality SEO gets your website higher in the search engine rankings, and as a result, your website is found by more people searching for financial services businesses like yours.

We have a simple, yet highly effective process that enables us to know exactly what you want to achieve online, and for us to then accomplish your goals.

Here's Why You Should Consider SEO For Your Financial Services Business

0 %
of people click on natural results rather than ads
0 %
of people never go past page one of search results
0 %
of Google searches are done via mobile devices
0 %
of Google searches are for local businesses

Why would you continue to use methods for generating leads and business, that take up so much of your energy and time, when you can use the power of the internet and search engine optimization to get your financial practice found ahead of your competition.

These are just a few of the important statistics that show the need for businesses to have high quality and effective search engine optimization (SEO) carried out on their website.  

Unless you are optimizing your website effectively, whether from a marketing point of view, or within the search results, we can guarantee that you are leaving valuable revenue on the table. 

There is one statistic we didn’t include in the list above, because we wanted to emphasize it separately.

93% of online experiences begin with a search engine

What does that stat mean? It means that whenever anyone is looking for a business, a new product, service or help with anything, especially in this case, their finances, they start their search with a search engine. They don’t go to Facebook. They are not crawling Twitter. They go to Google, even to Bing, and yes still people use Yahoo. To find the product or service that will help them with their needs. And if they are not finding you, they are finding your competition.

Why Use Us For Your Financial Services SEO?

There are two main reasons why you should consider us as the company to increase your business listing rankings within the search results.

We Know The Financial Services Industry

We have worked within the financial sector for over 20 years, as advisors and consultants, so we know the industry extremely well. This enables us to provide the very best service as we understand all that is involved in running a succesfull and profitable financial services practice.

We Know What The Search Engines Want 

As well as working with the finance sector, we have also been marketing online since 1998. We know exactly what the search engines are looking for when it comes to performing to a high standard. We also test and research regularly to keep our methods fresh and up to date.

Our Financial SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

The first step in successfully growing your business online, is for us to understand exactly what it is you want to achieve. We do this through our online discovery form. In that form we will ask you to tell us:

  • Project brief: Your business information & online goals
  • Keyword research: Potential target keyword phrases you want to go after.
  • Market audit: The target market and ideal customer you are looking for.
  • Competitive analysis: Who your main competitors are.
  • And a few other questions.

Once we have learnt your online goals, keywords, and target market, we will then present a detailed proposal of the work we would carry out for you. This will include:

  • Campaign Goals & Deliverable’s:
  • Website Architecture & Current Performance:
  • Keyword Analysis including potential traffic volume and current rankings:
  • Time Frame & Costs:

Effective and successful ranking improvement starts with on-site optimization. Getting this set up correctly, has a massive effect on the way your website performs with in the search results. We do not change the actual content on your site, we simply structure the following correctly:

  • URL structure.
  • Title Tags.
  • Header Tags.
  • Meta Descriptions.
  • Keywords in content

To increase your rankings and drive traffic to your site, we carry out relevant content creation for your business and niche that all links back to your site to increase authority, brand awareness, and of course, traffic. This includes:

  • Social Profiles: This is the building of your brand across up to 300 different sites, which helps generate site authority, interest and traffic
  • Blog & Guest Post Outreach: We work with niche relevant authority blogs to to produce quality articles and information about your business/niche to drive traffic.
  • Other methods of content creation relevant to your business.

When businessman John Wanamaker said in the early 20th Century “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right. But thanks to analytics and effective reporting, you can see exactly what digital marketing you are doing, works. We will provide monthly reports that cover in detail the following and more:

  • Site Traffic: Volume of traffic, where traffic is from etc.
  • Visitor Behaviour: Pages visited, links clicked,page conversion goals etc.
  • Plus loads more. What analysis is provided is dependent on what you want to know!

Services We Provide Under SEO

There are a number of different services we offer financial consultants. Which one is suitable for you, is dependent upon your goals online. 

Monthly SEO

SEO is an ongoing process and with our monthly service, we work on increasing rankings and traffic, which in turn increases your ROI. The speed in which results are obtained is determined by your monthly budget and the competitive nature of the keywords you want to rank for.

Local SEO

Local SEO helps build your brand on a local level as over 80% of people search online for local businesses compared to other methods. If you are a business that operates within your local community, be it town, city or county/state, then you want to have local seo carried out.

International SEO

We have worked with multinational companies who have wanted to rank for their products or services in various countries around the world. You can be a company based in one country looking to rank in others, or you are based overseas to us, and want to improve rankings in your own country, we have it covered

Lead Generation

If generating leads through your website is a key element to your online strategy, we can create and optimise various landing pages and lead generation offers to get your generate enquiries and get your phone ringing.

SEO Consultancy

Our SEO Consultancy is designed for businesses who want short term, or maybe one off SEO work carried out on their website or on specific projects. Also our consultancy service provides training to your inhouse team if you want.

SEO Audit

Our SEO audit is a detailed analysis of your website structure and historic seo activities. We will provide you with an in-depth analysis of your site, showing you exactly what work needs to be carried out, for better overall performance.

Components Of Our SEO Work

There are a number of key components that we carry out as part of our SEO work. Not every component will be relevant to the work we carry out for you on your site, inline with your digital marketing goals. Each component can also be purchased as one off jobs is you wish, or added to your monthly SEO as and when your marketing strategy changes.

Website Analysis:

We run a full detailed analysis of your site to see how it is structured and set up.

Competitors Analysis:

We analyse your top 3-5 competitors who out perform you to see exactly what they do and how they do it.

Backlink Analysis:

We look at your existing backlinks to see which ones help your site and which ones harm its performance.

Analytics Setup

We will set up and structure Google Analytics to help capture all relevant data to improve your sites performance.

Analytics Management

Setting up goal tracking for various activities on your site is a great way of knowing how to market to your visitors.

Google Search Console Set Up

This free tool from Google is often underutilised and is a great way of gaining insights into your website activity.

Schema Markup Analysis & Creation

Schema Markup is a semantic vocabulary of tags improve the way search engines read and represent your web pages within the search results. We make sure yours is structured correctly, or even create a Markup if you currently don’t have one.

Page Speed

The page speed of your website is a signal used to rank a website. The slower the speed, the lower you will be in the rankings. We will report on your sites overall speed and make suggestions for improvements, or carry out the work for you.

On Page Optimisation

Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO. We analyse every page on your site to make sure they rank for the keywords that will drive traffic to your site.

Your business profile online is what effects your brand awareness and reputation. We will either clean up and improve your existing profiles, if need be, or we will create new ones.

Social Profiles

There are over 300 social profile sites that carry authority on the internet, and having a link from those properties to your website, will have a great effect.

If you have local offices then the following profiles will be set up.

Google My Business Set up/ Management

A Google My Business account enables you increase brand awareness and provide valuable insight about your business that Google loves.

Bing Places Set up/Management

Same as Google My Business but on Bing Local.

Blog Post Creation

A blog can be a good tool for educating and informing your customers about your business, products and industry. We will research relevant subject matters for you and write the post for submission to your site.

Blog Post Upload & Optimisation

We will upload your posts to your blog and set them up so that they are optimised for the search results and you get readers.

You Tube Account Set Up

We will carry out a full analysis of your channel if you have one and make the necessary changes to help improve visibility

Video Upload & Optimisation

We will set all your videos up correctly with the appropriate data so that YouTube see them as videos of value and rank them in their search.

Video Creation Upload & Optimisation

We can if need be create HD videos (with or without a professional voice over) that provide relevant information about your business, your offerings, or a particular product or service.

Links pointing to your site from other sites, is still the number one factor for effective rankings within the search results, and so link building needs to be done in line with Google’s standards. 

Quality Over Quantity

It is not the number of links you have that ranks your site, but the quality. We only ever produce quality links that the search engines love.


Generating links from one source type like blogs or directories only, is damaging to your site. We diversify our link building to provide variety.

Natural Link building

The search engines love nothing more than seeing links built naturally. This means we do not use software to create links, but we do it manually and over time, something that is loved by Google.



Monthly Reporting

Whatever level of service you have, we will produce for you a detailed report showing the results in rankings and traffic from the work we have carried out.

Phone & Email Support

We are happy for you to call or email at anytime during business hours, no matter what level of service you have bought.

Monthly Meeting

Some clients like to have a monthly meeting via Skype or in the office. Dependent upon the level of service you have, and your office location, these are available to you.

Contact Us Today To Discuss Your Financial Consultancy Search Engine Optimisation

Why Not call us and start the conversation concerning which of our services best suites you and what you want to do online. You can call us in the UK on 01233 -280971 or if you are in the USA, on 800-905-5256 or go to our contact page and fill out our contact form and we will call you.