Remarketing, or retargeting as it is often referred to as, is a simple concept of marketing to people who have been to your website, but they either didn’t buy from you or make contact with you. In other words, they left your site without any interaction.
How Does Remarketing Work?
When a person visits your website, a pixel (commonly known as a cookie) is placed on their device and an ‘audience list’ is then built by the advertiser to target them with your pre-created advert. So if a person lands on one of your pages promoting a particular service and they leave your website from that page, they are targeted on other sites they visit that allow advertising, with the advert you created concerning that particular service.
Why Should You Carry Out Remarketing?
Statistics state that up to 98% of visitors to a website leave without buying. This statistic means that a significant portion of the visits you get to your site, never interact with you. In addition to that, remarketing has been proven to be more cost-effective by targeting those who are interested in your product, than traditional advertising, as it generates a click-through & conversion rate of 3-5%. That makes remarketing a higher return on investment than other advertising methods such as PPC advertising, which has an average click-through rate of 1.91% and an average conversion rate of 2.7%.