Why You Should Consider it.
The main factor that makes local SEO different from mainstream SEO services is the fact it focuses solely on businesses who want to increase their digital presence locally. There are certain terms and phrases related to businesses that the search engines have allocated as relevant for local terms.
It used to be the case that if you were looking for a business in your town, you would search for the business type and include the name of your town in your search – for example, Plumber in London, or Heating Engineer in New York. But now thanks to the search engines putting greater emphasis on local search, and the fact they can tell from your IP address or your mobile phone geotag where you are located exactly, by simply typing in the relevant keyword phrase, the results you get back will be local results.
There are a number of key elements to local SEO that are carried out, that we wouldn’t do if a website is wanting to rank nationally or wanted international SEO. This work is incorporated into our main SEO services strategy which we outline further down the page and goes a long way to help your website improve its local listings within the search engine results.
Local SEO is all about getting your business found online within your local area. But why is it important that a local business should specifically focus on optimizing their online presence with local SEO.
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Reasons Why Local SEO Services Can Help You
Attract New Customers
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in
Bookmarks grove right at the coast of the Semantics, a large language ocean. A small river named Duden flows.
MORE PEOPLE ARE DOING LOCAL SEARCHES
Local SEO is not about simply marketing everywhere and anywhere locally. It is about targeting your marketing to your specific geo-location so the right people find you. Local SEO is the perfect way to target your market!
Local SEO enables you to focus all of your online marketing towards potential customers more likely to buy from you.
The main reasons why people conduct a local search because:
- They want to find a specific product or service.
- They are looking for a specific business.
Local SEO all about helping you promote your business online to the individuals who are looking for what you offer.
Local Directory Listings Boost Conversions
People really don’t use the yellow pages anymore to find a business, they ‘Google it’. And online business directories, like yell.com. CitySearch, Foursquare, and Google My Business, help businesses get noticed online.
Local business directories take up a lot of the space on the first page of many local search results. Local directories tend to have a high conversion rate – up to 50% conversion in some cases. By getting your business correctly listed with quality online directory sites will certainly help you gain more business.
The Increasing Power of Mobile Search
More and more customers use mobile phones or tablets to find the best local businesses as they travel. According to Statista.com Mobile accounts for approximately half of the web traffic worldwide. In the second quarter of 2020, mobile devices (excluding tablets) generated 51.53 percent of global website traffic. Google is putting more emphasis on mobile data and indexing, meaning they put greater emphasis on mobile traffic now than desktop. This is why Local SEO is going to help your business reach those people on mobile devices
Local SEO provides excellent return on investment
Unlike main and traditional advertising such as local newspapers, local SEO, enables you to maximize your exposure.
Because Local SEO is about reaching potential customers when they are looking for you, it brings your marketing costs down considerably. And one of the best ways to promote your business online and boost your ROI, is Google My Business.
Google My Business is a listing that Google makes available to almost all local businesses (there are very few exemptions). Having a Google My Business listing helps increase the possibility of appearing in the Google Maps you find at the top of searches
Check out our Google My Business Management service for more information.
Our Local SEO Service
What We Do To Rank You Ahead of Others
Our tried and tested approach to local SEO has got great results for our clients. They will get great results for you too.
If your website is not optimized correctly for your locality, then it’s not going to show up in the search results. We carry out a sequence of adjustments to your website, where needed, to make it locally relevant.
Only 40% of businesses have claimed their Google My Business listing. And the majority of those are not optimized correctly. We will get your GMB listing ranking in the Google Maps and generating local leads.
Citations are extremely useful and powerful in getting you ranked within the local search results. A citation is an online reference to your business that features your business’ name, address, and phone number (NAP). But it’s more than that, it’s the way we set them up, that has an impact on your local listings.
Google craves content. They want to present to their users the authorities and experts that are searching online, and the way to prove to Google you are an authority and expert, a business that can be trusted, is through the creation of quality content. We will work with you to create the right content in line with the local search terms being used, so you get to capture the right traffic searching online