Why Consider SEO Consultancy

The main factor that makes SEO consultancy different from mainstream SEO services is the fact it focuses solely on providing businesses with consultancy and advice so that a business can either do search engine optimization themselves, or simply have one off jobs carried out .

You may be a business who simply wants guidance from a financial marketing agency on how to structure your website effectively, or want a technical audit of your on-page SEO carried out, to enable you to tidy up the meta data. There are numerous reasons for hiring an SEO consultant rather than have monthly SEO agency work carried out, and we intend to provide you with the relevant consultancy service you may need.

Our Financial Services SEO Consultant Offering

We provide an seo consultancy service for businesses in and around Charlotte NC that only want guidance or one off work

Keyword Discovery

Knowing what terms and phrases your potential customers are using to find businesses like yours is vital to effective digital marketing. If you have a new project or offering about to be released and you want to know what search terms you want to focus on and target, we can carry out one off in-depth keyword research for you, so you have relevant and up to date data to hit the ground running.

Keyword Discovery

Audits

Because the search engines are regularly updating their algorithms, key factors that help pages on your website rank, change. As you add content to your website over time, some of those key factors get missed off, internal links get broken, and a host of other issues arise, that can limit your websites performance.

We can carry out a full in-depth analysis of your website and advise you exactly what needs to be fixed, altered, or changed, that will help the overall ranking of your site.

Audits

On-site Optimization

One-site optimization is important for your website to perform well within the search results. There are a number of key elements that every page must have correct, if it is to rank well.

We can either simply analyse your pages and advise exactly what you need to do to improve your performance of your individual pages, or we can do the work for you, and provide training and guidance, so you know what to do in the future, when adding new content.

On-site Optimization

Content Creation

As a one off service we are able to create a variety of different content that will boost your website and brand online. These include:

  • Social Profiles:┬áThis is the building of your brand across up to 300 different sites, which helps generate site authority, interest and traffic
  • Local Citations:Citations help your local business have a great effect on local search engine rankings, such as getting your business to appear in Google Maps at the top of the search results.
  • Citation clean up: If you already have a number of citations that have inconsistencies, such as a different address because you moved, or changed your phone number, we can clean these up for you so they don’t conflict with your website info.
  • PR Marketing: We can write for you effective press releases concerning product or service launches, etc. and, also syndicate them across a number of leading pr sites.
  • Google My Business set up: A Google My Business profile is great for brand awareness and building. We can either set one up for you or audit and improve your existing one.

Content Creation

Components of SEO Consultancy

Each Component Can Be Ordered As One Off Jobs

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Website Analysis:

We run a full detailed analysis of your site to see how it is structured and set up to perform in the local search results.

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Competitor Analysis

We analyse your top 3-5 local competitors who out perform you to see exactly what they do and how we can pass them in the local listings.

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Backlink Analysis:

We look at your existing backlinks to see which ones help your site rank locally and which ones restrict its performance in the local search.

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Analytics Setup

We will set up and structure Google Analytics to help capture all relevant data to improve your sites performance.

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Google Search Console Set Up

This free tool from Google is often underutilised and is a great way of gaining insights into your website activity.

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Mobile Compatibility

As more local searches are being carried out on mobile devices, we will analyse your site to see if it meets the requirements for being mobile friendly and showing up in the local mobile search results.

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Schema Markup Analysis

Schema Markup is a semantic vocabulary of tags improve the way search engines read and represent your web pages within the search results

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Page Speed

The page speed of your website is a signal used to rank a website. The slower the speed, the lower you will be in the rankings. We will report on your sites overall speed.

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On Page Optimisation

Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO.

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Social Profiles

We will create 100 plus social profile links from sites that carry authority on the internet.

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Local Citations

Citations help your local business have a great effect on local search engine rankings, such as getting your business to appear in Google Maps at the top of the search results.

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Google My Business Set up/ Management

A Google My Business account enables you increase brand awareness and provide valuable insight about your business that Google loves

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Bing Places Set up/Management

Same as Google My Business but on Bing

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Quality Over Quantity

It is not the number of links you have that ranks your site, but the quality. We only ever produce quality links that the search engines love.

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Diversification

Generating links from one source type like blogs or directories only, is damaging to your site. We diversify our link building to provide variety.

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Natural Link building

The search engines love nothing more than seeing links built naturally. This means we do not use software to create links, but we do it manually and over time, something that is loved by Google.

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If you wish to discuss use providing a particular one off seo service, or would like to discuss us providing you with consultancy, in more detail, then please fill out the ‘ready to start your project’ form below, and we will happily discuss further.