Detailed Website Analysis & Keyword Research:
We will run a full scan of your website using a leading independent software, which will give a full break down of your websites structure and operation, to enable us to advise you on what improvements you can make, and what work we will need to do to improve your search results. Also, to gain more traffic to your site, you want to rank for the relevant keyword phrases. We will carry out a full and detailed analysis of your industry and the keyword terms people are using to find businesses like your, so that we discuss with you the most profitable terms for ranking.
Tell us who your three main competitors are, who are performing better than you online, and we will carry out a full and in depth analysis of their online presence to enable us to advise you on exactly what needs to be done to out perform them in Google search.
Before we start any work on your site, we will carry out a full analysis of your all the links pointing to your site. This will enable us to ascertain if any are causing harm to your rankings, and worse still, possibly damaging your website. We will also at this stage begin to plan the work we will need to give your website greater authority and presence.
If your website doesn’t have Google analytics on it, we will set it up for you, so that you can monitor and analyse the visitors to your website, the pages they are visiting, and the interactions they carry out while on your site. This will help you to improve your target marketing and increase your ROI.
As well as setting up your analytics for you (if you have not got it already) we offer the facility to manage your account. This includes, setting up goal tracking and in depth analysis of visitor flow and demographics for more structured target marketing campaigns
Google Search Console Set Up
Google Search Console is a free service that Google offer that helps you monitor and maintain your site’s presence and performance within the Search results. You don’t have to have your website listed within Search Console for your site to be included in the search results, but doing so helps us and you understand how Google views your site and that helps us improve its performance in the rankings.
Schema Markup Analysis
Schema Markup was created by Schema.org (often called Schema) and is a semantic vocabulary of tags (or microdata) that can be added to your website code to improve the way search engines read and represent your web pages within the search results.
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.
Schema Markup Creation
Page Speed Analysis Report
In 2010 Google announced that that the loading time or page speed of your website was one of the signals they use to rank a website. The slower the speed, the lower you will be in the rankings. In January 2018, they announced that they would be applying page speed to rankings within mobile devices. We will analyse your website speed and produce an in depth report for you, outlining exactly where, if at all, you can make improvements.
Page Speed Fix
Once we have produced the report, we can then carry out the all the suggested fixes to your website. to increase the loading speed where necessary.
On Page Optimisation
Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO. This will include ensuring that on your key pages you title tags, meta descriptions, header tags, alternative tags in images and content are all optimised for the best results. There are other things we will need to do,but we will discuss those with before we start work.
A local citation is when your business name, address, and phone number are mentioned online together. This is commonly referred to as your NAP. You find citations within local business directories such as freeindex.co.uk, websites such as Cylex and on social platforms like Facebook.com. Citations help potential clients find your local business and can also have a great effect on local search engine rankings, such as getting your business to appear in Google Maps at the top of the search results.
Having a link from a social profile on sites such as Facebook,Twitter,Google+,Instagram, YouTube and LinkedIn carries many benefits for your website due to their authority. But what you may not know, is that there are over 300 social profile sites that carry authority on the internet, and having a link from those properties to your website, will have a great effect. Depending on what seo package you purchase, we will set up and brand these profiles for you, and the more we do, the better results you will see from your website.
Google My Business Set up/ Management
Google My Business is a free tool for businesses of any size to manage their online presence across Google entities such as search results and the Google Maps. A main requirement is an actual physical business address that can be verified. A Google My Business account enables you increase brand awareness and provide valuable insight about your business that Google loves.
Bing Places Set up/Management
Very often overlooked and ignored, Bing Places is the Same as Google My Business but naturally on Bing. The reason why it is overlooked is people argue that no one uses Bing to carry out searches online, but the reality is people are still using Bing as a search engine. In the US Bing claim to get 33% of the market, and in the UK, 12.26%. Plus a Bing Local listing actually goes a long way to help you rank locally within Google.
On Going Link Building (monthly amount differs per package)
Backlinks to your site (links from other sites to yours) is still the number one factor in ranking a website. In the past the quantity of links was what helped you rank, now it is quality. We take time in creating, building and sourcing links from other sites to yours, that pass on quality and relevance and drive your website up the rankings.
Blog Post Creation
A blog on your website can be a very good tool for educating and informing your customers about your business, products and industry. You can keep your audience informed and up to date with latest news and insights that they will benefit from. But we understand that your time is valuable and writing blog posts may be something you don’t have time to do. We will research relevant subject matters for you and write the post for submission to your site.
Blog Post Upload & Optimisation
Whether it is us or yourself who has written the blog post, you will want to make sure that it is set up on your blog properly, so that it is found within the search engines. After all what is the point of having a blog, if no one reads it. We will upload your posts to your blog and set them up so that they are optimised for the search results and you get readers.
You Tube Account Set Up
If you have videos about your business and the products or services that you offer, you want to get them on YouTube if you have not already. YouTube is the second biggest search engine after Google, and so your channel needs to be set up properly to ensure your videos stand a chance of showing up in the YouTube search. We will either set up your account with branding and optimise it, if you don’t already have an account, or we will carry out a full analysis of your channel if you have one and make the necessary changes to help improve visibility.- See our YouTube marketing page for more information.
Video Upload & Optimisation
As we said above, YouTube is a search engine and therefore your videos need to be optimised in a specific way to enable them to perform and rank when someone is searching for the subject matter of your video. We will set all your videos up correctly with the appropriate data so that YouTube see them as videos of value and rank them in their search.
Video Creation Upload & Optimisation
We can if need be create HD videos (with or without a professional voice over) that provide relevant information about your business, your offerings, or a particular product or service. Once created and approved, we will then upload and optimise the video on your channel as outlined above.
Social Media Set Up
Social Media is a great way to promote and build your brand, increase awareness and inform your audience. One of the biggest mistakes businesses make when it comes to social media is they spread themselves too thin by being on every platform. The key to effective business media is to know where your audience hangs out. If you are looking to market to teens and young adults as an example, they now hang out more on Instagram and Snapchat than they do on Facebook. In setting up your social media, we will research where your audience is, and open those accounts for you.
Social Media Branding
Once your social media accounts are set up, we will create the relevant branding inline with the platforms guidelines and with your own image and brand.
This offering covers two perspectives. first, PR that generates a good image concerning your business. Building up your reputation online as a company to do business with. The second is to clean up false and negative comments that cause damage to your reputation. If you need the later part of our service, we only clean up and work on getting rid of those comments that are false.
Each month we will provide a report outlining the results our work is obtaining for you. Depending on the package you take and the services added, the monthly report will vary in detail and information. Our basic package monthly report will show ranking movement and traffic interaction on your site. Your report will also incorporate analytics and results of any of the other services you have taken from us too.
If wanted, we will have a monthly meeting with you either via Skype or one to one (depending on the package taken and location of your business). In these meeting we will discuss the work carried out and your marketing plans and strategies going forward, enabling us to plan your future online marketing effectively.
Phone & Email Support
You can email or phone us Monday to Friday 9am-5pm (GMT for UK and Europe and EST for US & Canada) to ask us questions, seek advise, or to simply say hi.