Why you Should Consider SEO If You Are A Financial Services Company:
Every business within financial services today, regardless of its size, needs to ensure they have an effective web presence that builds brand awareness with potential clients and the best way to do that is through Search Engine Optimization (SEO).
With over 80% of people searching online for businesses, quality SEO gets your website higher in the search engine rankings, and as a result, your website is found by more people searching for financial services businesses like yours. To have your website ranking high and generating more traffic for your site, you need a financial services marketing agency that provides both professional and quality work. An that is what you will only ever get from us.
The work that is done provides you with the best fundamentals to get your financial services website ranking high.
SEO is a long term project and requires a strong working relationship between us, so once you are happy with what work needs to be done, the project work will start and you will be kept informed on a monthly basis.
It is important to state that although you will be given an estimated time frame in which results can be expected, these results cannot be guaranteed. Many SEO’s make claims that they can get you super results, including that all-important number one spot. But because Google is regularly updating their ranking algorithm, the results that clients have obtained yesterday, is not a guarantee the same results will be obtained tomorrow.
Our SEO Services Process
Our 5 step process ensures that your financial services business gets the most out of our seo services.
The first step in successfully growing your business online, is for us to understand exactly what it is you want to achieve. We do this through our online discovery form. In that form we will ask you to tell us:
- Project brief: Your business information & online goals
- Keyword research: Potential target keyword phrases you want to go after.
- Market audit: The target market and ideal customer you are looking for.
- Competitive analysis: Who your main competitors are.
- And a few other questions.
Once we have learnt your online goals, keywords, and target market, we will then present a detailed proposal of the work we would carry out for you. This will include:
- Campaign Goals & Deliverable’s:
- Website Architecture & Current Performance:
- Keyword Analysis including potential traffic volume and current rankings:
- Time Frame & Costs:
Effective and successful ranking improvement starts with on-site optimization. Getting this set up correctly, has a massive effect on the way your website performs with in the search results. We do not change the actual content on your site, we simply structure the following correctly:
- URL structure.
- Title Tags.
- Header Tags.
- Meta Descriptions.
- Keywords in content
To increase your rankings and drive traffic to your site, we carry out relevant content creation for your business and niche that all links back to your site to increase authority, brand awareness, and of course, traffic. This includes:
- Social Profiles: This is the building of your brand across up to 300 different sites, which helps generate site authority, interest and traffic
- Blog & Guest Post Outreach: We work with niche relevant authority blogs to to produce quality articles and information about your business/niche to drive traffic.
- Other methods of content creation relevant to your business.
Analysis and Reporting
When businessman John Wanamaker said in the early 20th Century “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right. But thanks to analytics and effective reporting, you can see exactly what digital marketing you are doing, works. We will provide monthly reports that cover in detail the following and more:
- Site Traffic: Volume of traffic, where traffic is from etc.
- Visitor Behaviour: Pages visited, links clicked,page conversion goals etc.
- Plus loads more. What analysis is provided is dependent on what you want to know!
Services We Provide For Businesses In Financial Services Sector SEO
There are three services we offer. Which one is suitable for you, is dependent upon your business goals. Below you will find information on our main service, suitable for businesses looking to rank their website within non local markets. Local SEO which is for businesses looking to gain visitors within their local area. SEO consultancy which is ideal for one off projects.
SEO is an ongoing process and with our monthly service, we work on increasing rankings and traffic, which in turn increases your ROI. The speed in which results are obtained is determined by your monthly budget.
Suited for businesses who operate within their local community, be it town, city or county/state.
Our SEO Consultancy is designed for businesses who want short term, or maybe one off SEO work carried out on their website.
We run a full detailed analysis of your site to see how it is structured and set up.
We analyse your top 3-5 competitors who out perform you to see exactly what they do and how they do it.
We look at your existing backlinks to see which ones help your site and which ones harm its performance.
We will set up and structure Google Analytics to help capture all relevant data to improve your sites performance.
Setting up goal tracking for various activities on your site is a great way of knowing how to market to your visitors.
Google Search Console Set Up
This free tool from Google is often underutilised and is a great way of gaining insights into your website activity.
Schema Markup Analysis
Schema Markup is a semantic vocabulary of tags improve the way search engines read and represent your web pages within the search results.
The page speed of your website is a signal used to rank a website. The slower the speed, the lower you will be in the rankings. We will report on your sites overall speed.
On Page Optimisation
Making sure your website is optimised correctly is the very first thing that needs to be done before we do anything else concerning SEO.
There are over 300 social profile sites that carry authority on the internet, and having a link from those properties to your website, will have a great effect.
Google My Business Set up/ Management
A Google My Business account enables you increase brand awareness and provide valuable insight about your business that Google loves.
Bing Places Set up/Management
Same as Google My Business but on Bing
Blog Post Creation
A blog can be a good tool for educating and informing your customers about your business, products and industry. We will research relevant subject matters for you and write the post for submission to your site.
Blog Post Upload & Optimization
We will upload your posts to your blog and set them up so that they are optimized for the search results and you get readers.
You Tube Account Set Up
We will carry out a full analysis of your channel if you have one and make the necessary changes to help improve visibility
Video Upload & Optimisation
We will set all your videos up correctly with the appropriate data so that YouTube see them as videos of value and rank them in their search.
Video Creation Upload & Optimisation
We can if need be create HD videos (with or without a professional voice over) that provide relevant information about your business, your offerings, or a particular product or service.
Quality Over Quantity
It is not the number of links you have that ranks your site, but the quality. We only ever produce quality links that the search engines love.
Generating links from one source type like blogs or directories only, is damaging to your site. We diversify our link building to provide variety.
Natural Link building
The search engines love nothing more than seeing links built naturally. This means we do not use software to create links, but we do it manually and over time, something that is loved by Google.
Whatever level of service you have, we will produce for you a detailed report showing the results in rankings and traffic from the work we have carried out.
Phone & Email Support
We are happy for you to call or email at anytime during business hours, no matter what level of service you have bought.
Some clients like to have a monthly meeting via Skype or in the office. Dependent upon the level of service you have, these are available to you.