Once upon a time, YouTube was the place to go to see funny videos of cats. Today it is no longer just a video portal, nor is it a social media platform, but the second biggest search engine in the world, after Google.

According to YouTube, there are:

  • 1.9 billion Total Number of Monthly Active YouTube Users
  • 30+ million Total Number of Daily Active YouTube Users
  • 5 billion Videos Watched Per Day
  • 300 hours of Videos uploaded per minute
  • 1 billion hours of YouTube content are watched per day
  • YouTube attracts about 1/3 of users on the internet.

While the statistics may be interesting, you may be thinking, ‘how will YouTube benefit my business?’

When it comes to business on YouTube, it is important to note:

  • Only 9% of small businesses are on YouTube
  • YouTube is no longer just for kids – 35+ and 55+ age groups are the fastest growing YouTube demographics
  • People have watched 50,000 years of product review videos in the past two years (2016-2018)
  • 6 out of 10 people prefer online video platforms to live TV making YouTube a cost effective advertising platform
  • Searches of “how to” videos on YouTube are growing 70% year on year – Ideal if your business can solve a problem.

Our Video Marketing On YouTube Process

Our 4 step video marketing on YouTube process is designed to ensure your business maximises the true potential of having videos on YouTube.

Research & Planning

When marketing on YouTube, to do it correctly, you need to start with answering a number of key questions.

We will spend time with you outlining your plan, who you are marketing to and the type of videos you want to make

Research & Planning

Channel Creation/ Set up

Because YouTube is a Search Engine, you need a channel – This is like your website – And it needs to be set up properly.

  • Just as Google will rank a website high that has quality pages, so YouTube rank high a channel that has been set up properly.

We will configure your channel the way we know YouTube like it, along with effective branding.

Channel Creation/ Set up

Optimization

Optimization of your YouTube channel is important if you want to get your videos ranked, increase plays and subscribers.

Through extensive testing and results we know what needs to be done to make your channel YouTube friendly and increase your metrics, so this is the main part of our work.

Optimization

Analysis and Reporting

our in=depth YouTube marketing report will provide you with valuable data on your overall performance every month. Data we provide covers things such as:

  • Subscribers
  • Video views
  • View duration
  • Engagement
  • Demographics of viewers

Analysis and Reporting