Our Facebook Advertising Process
Our 5 step Facebook advertising process is designed to ensure your business maximises the true potential of advertising on Facebook.
Research & Planning
Just as we do when carrying out SEO, we discuss with you the products or services you want to promote on Facebook and the target audience you want to reach. Our research includes:
- Analysis: We look at any previous campaigns you ran, data from your website traffic, along with Facebook insights to help us create an effective campaign.
- Target Reach: We research the right target audience for your campaign.
Strategy & Planning
Not every campaign is the same, so we spend time putting together the best strategy to reach your targeted audience. This includes looking at key factors such as:
- Audience Data: Facebook provide valuable data on the demographics, interests, and behaviour of its users. We use that data to reach the right audience
- Facebook Pixel Set up: Using the right pixel code on your website will help us build your audience, generate interaction and track conversions.
- Build Lookalike Audience: Lookalike Audiences are very powerful and underused within Facebook advertising.
Ad Creation & Copy
Your advert and copy are what generates response and interaction, so it is important that this is done right. Our advert creation includes:
- Design: our creative design team will generate eye catching ads
- Ad set up: There are numerous ad types that can be used; Dynamic, Carousel, Video – We can create and use them all.
- Create Copy: We will generate the best copy to generate high click-through rates and conversions.
Optimizing your Facebook advertising account is effectively done through improving the performance of your account through the following:
- Budget Management: This includes adjusting your budget appropriately
- Audience Management: Adjusting the age, behaviours and ranch.
- Split Testing: Comparative analysis of your ads to maximise effectiveness.
Analysis and Reporting
The best way to improve your Facebook advertising campaigns is through effective reporting. Your monthly reports include:
- User Demographics: Understanding the people behind the likes and engagements of your ads, enables us to fine tune your strategy
- User Engagement: We can see which ad got the best engagement and utilise that for future ad creation