BMG Scooters

Performance Overview

BMG Scooters, based in London UK, are the UK’s leading supplier of Piaggio scooters, as well as a leading retailer of Vespa, Moto Guzzi and other leading motorbike manufactures. We carried out a local SEO campaign to increase their brand awareness within the London area. When we started carrying out local SEO for BMG, they had a small website and no rankings at all.  Within a short period of time, we not only got them ranking within London for major search terms, but we also got them dominating the Google Map Pack for a wide selection of terms too, for their three main shops.

We have also carried out remarketing campaigns for BMG, which has played a significant part in increasing sales.

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166.56% Increase in local traffic

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325.32% Increase in national traffic

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49.91% Increase in page views

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10.71% Decrease in bounce rate

Local Search Results

We took BMG Scooters, from no rankings to being in the Map Pack and top of the natural rankings for a wide variety of key phrases within the local search in the city of London.

  • Google Maps Rankings
  • Increased Brand Awareness
  • 166% Increase in local traffic

Remarketing Campaign

In the run up to Christmas 2018, we ran a remarketing campaign promoting their online store and in particular their gifts and accessories section. The campaign generated 115 returning visits to the store from people who had been to the site in the last 6 months, and generated 85 conversions, that's a conversion rate of 74%

  • Successfully remarketing to previous visitors
  • High conversion rate
  • 230% increase in remarketing traffic on previous month