Not every campaign is the same, so we spend time putting together the best strategy to reach your targeted audience. This includes looking at key factors such as:
- Audience Data: Facebook provide valuable data on the demographics, interests, and behaviour of its users. We use that data to reach the right audience
- Facebook Pixel Set up: Using the right pixel code on your website will help us build your audience, generate interaction and track conversions.
- Build Lookalike Audience: Lookalike Audiences are very powerful and underused within Facebook advertising.
Your advert and copy are what generates response and interaction, so it is important that this is done right. Our advert creation includes:
- Design: our creative design team will generate eye catching ads
- Ad set up: There are numerous ad types that can be used; Dynamic, Carousel, Video – We can create and use them all.
- Create Copy: We will generate the best copy to generate high click-through rates and conversions.
Optimizing your Facebook advertising account is effectively done through improving the performance of your account through the following:
- Budget Management: This includes adjusting your budget appropriately
- Audience Management: Adjusting the age, behaviours and ranch.
- Split Testing: Comparative analysis of your ads to maximise effectiveness.
The best way to improve your Facebook advertising campaigns is through effective reporting. Your monthly reports include:
- User Demographics: Understanding the people behind the likes and engagements of your ads, enables us to fine tune your strategy
- User Engagement: We can see which ad got the best engagement and utilise that for future ad creation