Facebook Marketing

Our Facebook Advertising Process Is Designed To Get Your  Business Receiving More Traffic Through Brand Awareness & Interaction.


Why you Should Consider Facebook Advertising  

When it comes to advertising on Facebook, the potential market that is available to you is massive, especially if it is done correctly. Through the various targeting options, Facebook enables you to reach your new potential clients through a series of specific criteria, such as: a persons interests, their location, demographics; the things they like, and what they get up to. You also have the ability to produce your advertisement in different formats such as the normal image format, right through to submitting videos that promote your business/offer.

Components Of Our Facebook Advertising Work

There are a number of key components that we carry out as part of your Facebook Advertising campaigns, all designed and delivered to build brand awareness, engagement, and sales enquiries.

Just as we do when carrying out SEO, we discuss with you the products or services you want to promote on Facebook and the target audience you want to reach. Our research includes:

  • Analysis: We look at any previous campaigns you ran, data from your website traffic, along with Facebook insights to help us create an effective campaign.
  • Target Reach: We research the right target audience for your campaign.

Not every campaign is the same, so we spend time putting together the best strategy to reach your targeted audience. This includes looking at key factors such as:

  • Audience Data: Facebook provide valuable data on the demographics, interests, and behaviour of its users. We use that data to reach the right audience
  • Facebook Pixel Set up: Using the right pixel code on your website will help us build your audience, generate interaction and track conversions.
  • Build Lookalike Audience: Lookalike Audiences are very powerful and underused within Facebook advertising.

Your advert and copy are what generates response and interaction, so it is important that this is done right. Our advert creation includes:

  • Design: our creative design team will generate eye catching ads
  • Ad set up: There are numerous ad types that can be used; Dynamic, Carousel, Video – We can create and use them all.
  • Create Copy: We will generate the best copy to generate high click-through rates and conversions.

Optimizing your Facebook advertising account is effectively done through improving the performance of your account through the following:

  • Budget Management: This includes adjusting your budget appropriately
  • Audience Management: Adjusting the age, behaviours and ranch.
  • Split Testing: Comparative analysis of your ads to maximise effectiveness.

Monthly Reporting

The best way to improve your Facebook advertising campaigns is through effective reporting. Your monthly reports include:

  • User Demographics: Understanding the people behind the likes and engagements of your ads, enables us to fine tune your strategy
  • User Engagement: We can see which ad got the best engagement and utilise that for future ad creation
facebook logo made out of words

How You Can Reach The Right People With Facebook Marketing

Whatever your product or service, you want to market to the right people first time, that way your ROI will be higher. With Facebook marketing there are multiple campaign types with precision audience targeting that can be used, to ensure you reach the right people for the products or services that you sell.

  • Location
  • Gender
  • Age
  • Relationship Status
  • Income & Net Worth
  • Area of Education
  • Home Type
  • Hobbies and Activities
  • Business / Industry
  • Shopping activities
  • Page Likes
  • Previous Website Visits