Performance Overview For Heritage Carports
Prior to April 2019, Heritage Carports did not have a website, and therefore, no presence on the internet, other than a Facebook page. The owner of Heritage Carports, Jadon Martin, approached us with a view to starting a lead generation site, that would enable him to grow his business online through obtaining sales leads through digital marketing.
We built a basic lead generation website and began to run a sequence of paid advertising through Google Ads, Facebook advertising, and Remarketing. In the first month we generated a total of 37 leads, potential buyers who were specifically looking for carports or metal garages. In month 2, this increased to 53 leads, an increase of 43.34%. This increase continues to go up month on month at an average of 43%. On top of that, Heritage has seen an increase of phone call enquiries by 158% month on month for the first 3 months.
Organic Search Results
In addition to running paid advertising, we have been carrying out natural SEO on the lead generation site, and the there was an increase in natural traffic of 217% from the first two months, compared to months 3 and 4.
Our SEO work has enabled Heritage Carports to be listed within the Google map results for 7 different areas within the State of North Carolina. Within the first three months, the website was ranking on page one for over 20 high volume and niche relevant search terms, that have all gone towards increasing the the natural traffic volume, the increase in quality leads, and just as importantly, ad spend has therefore been reduced, without results being affected, thereby increasing the profitability of the marketing campaign.
“We’ve increased our sales by 30%, achieving a 5x ROI within 4 months, without increasing client acquisition costs”
NTA Digital Ltd
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