Performance Overview For BMGScooters.com
BMG Scooters, based in city of London, are the UK’s leading supplier of Piaggio scooters, as well as a leading retailer of Vespa, Moto Guzzi and other leading motorbike manufactures.
We carried out a local SEO campaign to increase their brand awareness within the London metropolitan area. When we started carrying out local SEO for BMG, they had a small website and no rankings at all. Within a short period of time, we not only got them ranking within London for major search terms, but we also got them dominating the Google Map Pack for a wide selection of terms too, for their three main shops.
We have also carried outremarketing campaigns for BMG, which has played a significant part in increasing sales.
Organic Search Results
When we started SEO for BMG Scooters, they were not ranking at all. Our first priority was to get them listed in the local map listings within London, for relevant product terms. We set out a campaign structure to get their 2 main shops listed within the maps, and at the same time we worked on their natural listings in the search results, as well.
As you can see from the example to the side, we not only got BMG listed within the maps (for over 10 different product term searches in London) but we also got them ranking in the top 3 of the natural search results too.
Our work resulted in BMG receiving an increase in traffic from the London area of 166% and an increase in national traffic (UK) of over 325% (these results were obtained in the first 6 months of our work)
In the run up to Christmas 2018, we ran a remarketing campaign promoting their online store and in particular their gifts and accessories section. The campaign generated 115 returning visits to the store from people who had been to the site in the last 6 months, and generated 85 conversions, that’s a conversion rate of 74%
- Successfully remarketing to previous visitors
- High conversion rate
- 230% increase in remarketing traffic on previous month