Full Service PPC - Adwords Management

Our Adwords Management Is Setup To Help You Generate More Leads, Build Brand Awareness & Promote Your Services.

Every business today, wants more enquiries, and better brand awareness. Google and Bing Ads are the best way to get your name in front of the right people, instantly.

Why you Should Consider PPC 

Pay Per Click (PPC) ads, run on Google & Bing Ads platform, is without doubt the most profitable and best way of advertising online. Problem is though, it can be quite complex due to the constant changes, testing, and time needed, to run these ads.

That’s why you need to speak to us!

We have our own  team of PPC experts who have trained in both Google and Bings ads and have years of experience running and managing complex PPC campaigns.

Components Of Our Ads Management

There are a number of key components that we carry out as part of our ads management and campaign creation. They are all designed and delivered to ensure the optimum success through deliverable results and online visibility.

We carry out in-depth research on three main areas:

  1. Your business
  2. your competitors
  3. and your keywords.

We will look at your business and get to know your products and services, the type of customers you want to target and the goals you want to achieve. We will then investigate your main competitors, and research their advertising so we know what has been working for them, including their advertising spend. Finally, we will research the best terms and phrases that will generate the best return on ad spend (ROAS) for you, maximising your investment.

Once we have carried out all the research of your keywords, we then start building your targeted list with a focus on relevancy to your target audience and the queries they use to search for what you offer.

When that is complete we then start to develop your text and image ads. We focus on creativity to grab the attention of your potential customers, aiming to make your ads stand out from your competition, without compromising quality.

Also we A/B split test the ads in each ad group to ensure quality performance over time.

When your account with all its research, keyword lists and ads is completed, that is when the real work actually begins. A campaign’s effectiveness has to be constantly measured and analysed to ensure that the actions taken by those who respond to your advert are the correct responses. That they maximise your conversions and keep your costs per click to a minimum . We track every conversion back to the keyword level enabling us to optimise your campaigns, increase conversions within your advertising budget.

Every Month, or more regularly depending on your spend, we will provide you with a detailed report of how your pay per click campaigns are performing in the following areas:

  • Clicks to Impressions
  • Average Cost Per Click (CPC)
  • Conversion Tracking & Rate
  • Cost per Conversion

We will also use the data collected through analytics to adjust ad spend when appropriate, show ads at specific times of the day, and any other general adjustments that will increase performance and reduce costs.

Ad Management Audit

If you already have a PPC campaign in process, we will carry out an audit to make sure that you are optimising your account to the fullest potential. You can also request this audit free of charge, without taking our ad management service. Below are the various aspects of the audit.

Account Structure

A good structured account enables ads and keyword groupings to work in a way that improves relevancy and ad quality score. We will take a look to see if you have your account structured in the optimum format.

Bidding Strategies

With there being a multitude of bidding strategies, and they can change occasionally too, it is important to be using the correct one for your goal. Having the correct strategy can save you a lot of money long term, and waste it too if you have the wrong one.

Account Settings

One account setting set up wrong, or missed, can have a major impact on the way your account performs. We will check you have them all set up correctly for what you want to achieve.

Budget Assessment

The success of your campaign will be determined by the budget allocation to cost per click ratio. If your niche is competitive, have you allocating enough budget to compete?