We carry out in-depth research on three main areas:
- Your business
- your competitors
- and your keywords.
We will look at your business and get to know your products and services, the type of customers you want to target and the goals you want to achieve. We will then investigate your main competitors, and research their advertising so we know what has been working for them, including their advertising spend. Finally, we will research the best terms and phrases that will generate the best return on ad spend (ROAS) for you, maximising your investment.
Once we have carried out all the research of your keywords, we then start building your targeted list with a focus on relevancy to your target audience and the queries they use to search for what you offer.
When that is complete we then start to develop your text and image ads. We focus on creativity to grab the attention of your potential customers, aiming to make your ads stand out from your competition, without compromising quality.
Also we A/B split test the ads in each ad group to ensure quality performance over time.
When your account with all its research, keyword lists and ads is completed, that is when the real work actually begins. A campaign’s effectiveness has to be constantly measured and analysed to ensure that the actions taken by those who respond to your advert are the correct responses. That they maximise your conversions and keep your costs per click to a minimum . We track every conversion back to the keyword level enabling us to optimise your campaigns, increase conversions within your advertising budget.
Every Month, or more regularly depending on your spend, we will provide you with a detailed report of how your pay per click campaigns are performing in the following areas:
- Clicks to Impressions
- Average Cost Per Click (CPC)
- Conversion Tracking & Rate
- Cost per Conversion
We will also use the data collected through analytics to adjust ad spend when appropriate, show ads at specific times of the day, and any other general adjustments that will increase performance and reduce costs.